We need to talk about the “Messy Middle.”
At the start of a project, you run on adrenaline. It’s new, it’s exciting, and you are full of ideas. Near the end (the launch), you run on anticipation.
But right now? In the middle of the Build Phase? This is where the work gets unsexy. This is where you are writing policies, testing links, and fixing formatting.
This is where most aspiring entrepreneurs quit.
They get bored. They get distracted by a “new” shiny idea. They stop showing up.
In our mentorship program, we know that motivation is fleeting. That is why we don’t rely on it. We rely on accountability.
When you are part of a cohort, you don’t have the luxury of disappearing when the work gets boring. You have a community pushing you to finish what you started.
The difference between a dreamer and a founder is simply the ability to keep working when the excitement wears off.
Keep building. You are closer than you think.
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