There is a classic marketing saying: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”
Yet, so many entrepreneurs make the mistake of selling the drill.
They talk endlessly about their certifications, their modules, their hours of coaching, or the technical specs of their product. They talk about the features.
But your customers don’t care about the features. They care about the destination. They care about who they will become after they use your product.
In Phase 2 (Weeks 5-6) of our program, we focus on The Create Phase.
We take your idea and we package it into an “Offer.” We stop talking about what you do, and we start crafting a message about the result you provide.
- You aren’t selling “financial coaching”; you are selling “debt-free freedom.”
- You aren’t selling “web design”; you are selling “automated customer acquisition.”
When you change how you package your offer, you change how people value it.
Ready to package your genius into something irresistible?
Create Your Offer With Us – Apply Today
https://skillsetconsultingltd.co.uk/mcp/