When I ask aspiring founders, “Who is your customer?”, the most common answer I hear is: “Everyone! My product can help anyone.”
That sounds nice, but in business, it is a death sentence.
If you try to speak to everyone, you end up speaking to no one. Your message becomes watered down, generic, and easily ignored.
To turn your idea into reality, you need to be specific. You need to know your audience better than they know themselves.
- What keeps them up at night?
- What language do they use?
- What have they tried before that failed?
In the Identify Phase of our program, we drill down to find your specific “Avatar.”
We help you find the people who aren’t just willing to buy from you, but are waiting for you to show up.
Stop shouting into the void. Start whispering to the right people.
Link: Find Your Ideal Audience – Join the Program
https://skillsetconsultingltd.co.uk/mcp/
To your success.
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