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I have a question for you: Is your website actually unfinished, or are you just afraid to show it to people? In the final weeks...

We need to talk about the “Messy Middle.” At the start of a project, you run on adrenaline. It’s new, it’s exciting, and you are...

We have arrived at the moment of decision. Over the last few weeks, we have talked about the exhaustion of trying to do it alone....

When people enter the Build Phase, they usually make one expensive mistake: They go shopping. They buy the expensive CRM, the complex funnel software, and...

In the beginning, doing everything yourself feels noble. You answer every email, send every invoice manually, and schedule every meeting back-and-forth. You call it “hustle.”...

Ambition is a double-edged sword. When you are ambitious, you want to do everything. You have ten different ideas, three different side hustles, and a...

We often think that change requires a massive, earth-shattering event. But in reality, you are one decision away from the life you keep imagining. You...

Congratulations. By this stage in the journey, you have identified your audience (Phase 1) and you have designed a killer offer (Phase 2). But you...

One of the most terrifying moments for a new entrepreneur is the first time they have to say their price out loud. You stutter. You...